A simple set of four words with thepower to change a life, as they did Thaver’s,and as it could... yours!
We both know the fundamental principles behind these four words are remarkably simple. Each has its own meaning.
But when all four are brought together ~ when you truly listen, genuinely understand what someone is trying to say, and then formulate an appropriate reply ~ something very different begins to happen...
In the hands of a skilled Advanced NLP Master Practitioner, that combination of four words, combined with behavioural actions, can become an extraordinarily powerful communication tool.
Metaphorically speaking, it can not only move mountains, it will move people towards your way of thinking.
Neuro-Linguistic Programming emerged in Santa Cruz, California, in the 70s, through the study of therapists’ communication methods. (I personally believe psychologists in the US Army also played a vital part.)
Yet centuries earlier, the playwright William Shakespeare had already successfully illustrated the power of language to influence people and change their way of thinking, and for me, one of its most striking examples is his sixteenth-century play, Julius Caesar...


