This exact psychological architecture underpins my work with businesses, helping leaders turn an understanding of people into stronger business relationships and more profitable deals. During our practical workshops, we first read and discuss the speeches together, examining the words that turn the crowd around and why.
Once participants understand what is happening, I show the two speeches from my favourite film version, with James Mason as Brutus and Marlon Brando as Mark Antony. Only then do they experience the full power of the theory in practice.
“a masterclass of persuasion.”“an exceptional example of NLP.”
For me, the relevance of this example extends beyond the theatrical stage.
For the past thirty-five years, I have applied these principles and more, with considerable success in my own life and work.
The right words, supported by the right actions and delivered at the right moment, can influence an outcome in YOUR favour.
It’s about understanding people, bringing out the best in you and your team, and turning that potential into more profitable business results.
Let me show you how it worked for me. Then you can judge for yourself.